Nearly 30 years after the release of the first Game Boy Color game, the Pokémon series continues to be a giant in the video game and entertainment industries. In an effort to introduce more children to the world of Pokémon, the franchise recently launched a new franchise aimed at families with young children, which is now expanding its reach.

Through an official press release, The Pokémon Company International is introducing “monpoké” to a new audience — a brand of Pokémon-related products for babies and toddlers. This is the first time the monpoké brand is available outside of Asia. To commemorate the event, a new YouTube web series was launched, targeting the same demographic as Nick Jr. or Disney Junior. Fun Times at Monpoké Island is a puppet-based web series featuring Pikachu and other Pokémon. There are currently six episodes online that are typically under three minutes long.

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The Pokemon Company International aims to introduce Monpoké to new audiences

Heather Dalgleish, senior director of publishing at The Pokémon Company International, had the following to say about the monpoké brand extension: “Pokémon is an iconic multi-generational brand loved by Trainers around the world. like, with many people having grown up with the franchise and now sharing their fandom with their children. With the expansion of the popular monpoké model to more markets, parents around the world will have another playful and adorable way to introduce the world of Pokémon to their children, reflecting new efforts of The Pokémon Company International to provide. innovative products and experiences appeal to our diverse fan base, and we can't wait to welcome a new generation of young Trainers to the growing Pokémon community.”

In addition to the YouTube series, monpoké will receive a line of clothing and skin care products for newborns, babies and children from Bonpoint, a luxury French children's clothing brand. The clothing line will include “pajamas, sweaters, denim jackets, denim hats, tote bags and more” for children ages 1-14. The skin care products will be suitable for all ages and are available in four special editions featuring an “artistically stylized Pikachu.”

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Pokémon joins Sonic & Friends in releasing a new show aimed at young children

Pokémon isn't the first game franchise to refocus its attention on its youngest audience. Last August, Sega launched a new web series called Sonic & Friends, which featured the main cast of the Sonic the Hedgehog games as chibi versions of themselves dancing to viral music shared on social network. Fun TikTok short videos are happening and often get over 100,000 views. A video featuring Sonic and friends dancing to the viral Mashle: Magic and Muscles Season 2 theme song has over 1.6 million views.

Even though Pokémon is pursuing new audiences, the franchise hasn't given up on its longtime fan base. The main anime series continues with Pokémon Horizons: The Series, an anime adaptation of the Pokémon Scarlet and Violet video games. A new Nintendo Switch video game, Pokémon Legends: ZA, will also launch in 2025.

Pokemon

Spanning multiple media, including the TCG, video games, comics, live-action films, and anime, the Pokémon franchise is set in a shared world of humans and creatures with a variety of unique abilities. special.

Created by Satoshi Tajiri

First movie Pokemon: The First Movie

Latest movie Movie Pokémon: Secrets of the Jungle

First TV show chapter Pokemon

Airing date of the first episode April 1, 1997 Video games) Pokémon GO, Pokemon X and Y, Pokémon Legends: Arceus, Pokémon Scarlet and Violet, Pokémon Sword and Shield, Pokémon Diamond & Pearl, Pokémon Brilliant Diamond and Shining Pearl, Pokemon Red and Blue, Detective Pikachu, Detective Pikachu Returns, Pokémon: Let's Go, Eevee! , Pokémon: Let's go, Pikachu!

Source: Press release