Sanrio's famous Hello Kitty has received a special fashion collection with Beams Couture. Fans can purchase collectible plush toys, stylish handbags and matching outfits to celebrate the character's 50th anniversary.

Beams Couture recently released a Hello Kitty 50th anniversary collection that includes tote and embroidered bags, stuffed animals, totes and sweaters, all designed to recall the cat's early days. famous child. The site emphasizes vintage motifs and a vintage atmosphere, with images and designer comments below.

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These are priced around $46-165 – the first is for the Hello Kitty x Beams Couture / Hello Kitty plush and the second is for the see-through sweater. The sweater is advertised as giving a premium feel, with the red cuffs at the hem being a notable highlight. The designer added: “I put my heart into this design to celebrate the 50th anniversary of my beloved Hello Kitty. Hello Kitty has evolved in many ways over the past 50 years, but my favorite has been Kitty since she first debuted. I wanted to express the historical atmosphere of that time so I created a product line based on beige and red.” Customers can receive three of each item per person.

Similar to the collections, while each company celebrates Hello Kitty's 50th anniversary with its own flair, all are united in honoring the famous kitty's legacy. Runway Channel's 10-brand Hello Kitty range contrasts with Beams Couture's narrow and high-end range, opting instead for a much broader and lower price point. While both emphasize feminine appeal, Forever 21's new line caters to all genders and ages, with an emphasis on summer and beachwear. Meanwhile, CBR's exclusively reported BoxLunch floral collection is geared more toward the current spring season.

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With the huge number of Hello Kitty collaborations to date, it's easy to forget that the entire year will celebrate Kitty White's birthday. Confirmed for later this year is a limited edition JoyJolt glassware collection. Meanwhile, anime fans are looking forward to Sanrio's dubbing project, which will star Miyu Irino (Shoya Ishida in A Silent Voice), Takeo Otsuka (Aqua in Oshi no Ko) and more by the end. this year.

Source: Beams Couture website