Production rights for television animation, films, manga, novels, etc. by Makoto Kimura passed Makoto Kimura's Twitter accountMAPPA studio CEO, acting managing director and producer Makoto Kimura announced earlier this month that he will step down from his position at MAPPA at the end of March to found new anime planning company Blue Rights. Blue Rights will produce television and stage anime, as well as a variety of non-anime entertainment, such as manga, novels, music, music videos, events, advertisements and products. It will prioritize planning and production over animation production. Kimura is holding the role of representative director.

Kimura founded Blue Rights to meet the growing fan base and demand for anime globally.

Kimura joined MAPPA in 2018. In addition to being a director and producer, he is also a managing director, in which he is responsible for financing and licensing anime. He was a key player in financing the Chainsaw Man anime. He also held exhibitions for MAPPA, Chainsaw Man and Jujutsu Kaisen. Before MAPPA, Kimura worked at anime planning and production company Twin Engine, and he also produced anime for Fuji TV's late-night anime show Noitanima starting in 2007.

Masao Maruyama founded MAPPA in June 2011, and Manabu Ohtsuka is the company's CEO. The company has studios in Tokyo and Sendai. MAPPA has produced anime such as Chainsaw Man, Bucchigiri?!, Kids on the Slope, In This Corner of the World, Yuri!!! on Ice, Jujutsu Kaisen, Attack on Titan The Final Season and maboroshi.

Source: Makoto Kimura's Twitter accountpress release, Animation Business Magazine (Tadashi Sudo)